Kalamazoo adopt Adare brand
Kalamazoo has recently experienced significant changes in terms of its recent relocation and substantial financial investment into the latest printing technology. To complement this investment programme, Kalamazoo has rebranded to adopt the Adare brand whilst maintaining the existing company name.
Robert Whiteside, Chief Executive Officer of Kalamazoo’s parent company, Adare, comments: “Kalamazoo has been in operation for over 100 years and so it was imperative to maintain the Kalamazoo name to continue its strong presence in the market place and recognition within the industry as a world renowned brand.
“By rebranding to denote its association with the Adare, Kalamazoo has become a clear leader and innovator as well as helping to support its rapid expansion in international markets and its dynamic offering in secure print solutions.”
Published September 2009
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